About me

Jessica Powers is a digital media specialist located in Wisconsin.

Experience

Copywriting and Content Creation

Jessica wrote 250-500 word articles for websites including Livestrong, Tyra Banks, and The Motley Fool. Later, Jessica was contracted as a technical writer for the State of Indiana where she wrote helpful guides explaining complicated legislation to lay-persons. She also wrote and designed newsletters and recruitment pamphlets for emerging businesses in Minnesota.

Digital Course Creation and Teaching

Jessica created Englishier, a digital education program focused on English as a Second Language (ESL). After four years as an in-person ESL instructor and two years contracted as an online tutor for other companies, Jessica analyzed specific gaps in the market and wrote a comprehensive speaking and listening curriculum for intermediate level students. Lessons combined live speaking and listening lessons and a progressive online grammar, reading and writing program. In addition to writing lessons, recording videos and teaching online classes, Jessica marketed the program internationally.

Program Creation and Management

As Program Coordinator at Student Project for Amity among Nations (SPAN), Jessica combined her teaching and marketing skills. SPAN is a nonprofit research abroad program formerly housed at the University of Minnesota, but available to students at any Minnesota college or university. As program coordinator, Jessica met with college and university administrators to expand the reach of the program. She also appeared at study abroad events and conferences to market the program directly to potential students. Working under the supervision of the Executive Board, Jessica made significant revisions to the overall marketing plan of the program and increased student enrollment by fifty percent in the first year.

Projects

Trivia Mystery was an online pub quiz hosted live on YouTube and played by participants around the world. The game was interactive. Jessica designed all of the elements including: marketing, video production, game design and mechanics and rewards for winners.

Social Media Management
Social Media Marketing
Email Marketing
Live Video Events

Social Media Management
Social Media Marketing
Customer Relations Management

Event Graphics
Copywriting
Landing Pages

Curriculum Development
Learning Management Software Management

Trivia Mystery was marketed on social media applications including Instagram and Facebook. Jessica created detailed persona profiles to identify participants. These targeted campaigns resulted in a return on investment about 40 percent over market average.

Each live trivia round featured a theme with unique, interactive gameplay. Rounds required a matching graphic, a script for the host, five, fact-checked questions and backend development for seamless user experience. Finally, Jessica built an automatic scoring system to make gameplay faster as audiences grew.

Revenue was generated from weekly quiz events, but mini quizzes, social media trivia posts and live, speed quiz events encouraged organic engagement and led to participation in the paid quiz.

New quiz participants were added to a weekly newsletter list. This newsletter reminded them of the upcoming live event. It also included bonus trivia and factoids to encourage email forwarding to act as word-of-mouth marketing digitally.

Englishier was an online education program for English language learners hoping to improve speaking and listening skills. The interactive program included live speaking lessons, video listening lessons and extensive online grammar lessons.

Market research suggested social media users were interested in practicing phrasal verbs and colloquialisms. Tutors interacted with each social media response to advertise the program to potential users.

Englishier was available to language learners globally, this necessitated an online chatbot which responded to potential clients 24/7. The program was designed to use language familiar to those with limited English abilities.

New clients participated in a free trial lesson to help match them to the appropriate course. This lesson introduced potential students to a tutor, helped them set goals, and taught them how to use the online platform.

Englishier used a combination of Google search ads and Facebook ads. Retargeting ads appeared on YouTube for potential students who visited the website, but did not complete the sign up process.

Englishier

Trivia Mystery

Education

Jessica attended the University of Minnesota from 2005 until 2009 when she graduated with a Bachelor of Arts degree in English. A significant part of her education focused on research, study abroad, leadership and community service.

University of Minnesota

English, B.A.

Capstone Project: Representations of Pocahontas in Hanay Geiogamah's Foghorn

Student Project for Amity among Nations (SPAN) New Zealand

Designed, developed and conducted research project about environmental tourism and greenwashing in New Zealand, Fiji and India.

Community Engagement Scholars Program (CESP)

Completed 400 hours of community service, reflective workshops and a capstone project. Community service hours were completed at Lighthouse Academy of Nations where Jessica designed and built a resource library for students considering higher education.

Continuing Education

Google Digital Marketing & E-commerce

Completed seven courses refreshing and updating skills in Digital Marking, Social Media Marketing, E-commerce, and Email Marketing.

Higher Education Consortium on Urban Affairs (HECUA)

Metro Urban Studies Term (MUST) Completed one semester of off campus study program studying the roots of poverty and inequality in the Twin Cities. Completed an internship with The Arc Twin Cities developing an outreach program focusing on the American Indian community in the Twin Cities metro area.